How Reviews Impact Local Rankings
May 5, 2026•5 min read
Reviews aren't just social proof for homeowners — they're a direct ranking signal for Google's local algorithm.
What Google actually measures
Review volume, average rating, recency of new reviews, and how quickly you respond all influence local ranking. A steady stream of fresh reviews outperforms a large batch that goes stale.
A simple, consistent review request process is one of the highest-ROI habits a contractor can build.